The phone company Orange recently launched a ‘Do Some Good’ app which last week teamed-up with LoveCleanStreets. Here’s their Press Release;
UK Dog Walkers Lead the Way To Cleaner Streets
Sick of stepping over stinky piles from the neighbourhood poo-ch? Today Orange is rallying people across the country to snap and geotag doggy doo on their mobile phones via its Do Some Good app – to help clean up the streets of Britain.
With UK dog owners overtaking the number of cat lovers for the first time in 2011, and 8.3 million dogs estimated to live in UK households, cleaning up after our furry friends is more important than ever before – and Orange will tackle this problem by mobilising a nationwide ‘Poo Patrol’.
Once a pooch’s poop has been geotagged, LoveCleanStreets, the creator of the ‘action’*, informs the local council so the mess can be removed, and can track its progress online. LoveCleanStreets also encourages people to geotag graffiti and fly tipping – removing all waste from local streets.
“With higher dog ownership this year than ever before, Britain has had enough of poo-strewn streets,” said Helen Davies, Head of Responsibility, Everything Everywhere. “We’re mobilising a UK-wide ‘poo patrol’ to help our local neighbourhoods clean up their act.”
“Almost a quarter of households in the UK owns a dog and has a vested interest in keeping our local areas looking at their best” says the Kennel Club. “We are delighted to support Orange’s LoveCleanStreets action and we’re urging our members to become part of the solution.”
For more details about Do Some Good, please visit www.orange.co.uk/dosomegood
Background of Do Some Good:
Do Some Good allows convenient, bite-size volunteering through a mobile phone, enabling users to do a good deed in less than five minutes at a time and place that suits their lifestyle. Since the ‘Do Some Good’ app launched on the 31st March 2011, 15,000 mobile volunteers have given more than 1,500 hours of their time to 15 good causes and growing. The app now available on Android phones as well as for BlackBerry, iPhone and Nokia users.
*The app includes a range of different charity ‘actions’ that consumers can complete anytime, whether it’s during a lunch break or hair appointment – and Orange remains committed to adding two new actions every month.
London Waste Strategy
